Salesforce Admin Certification Practice Test 2025 - Free Salesforce Admin Exam Questions and Study Guide

In Salesforce, a 'Lead' is defined as a potential customer who has expressed interest in a company's products or services. This could come from various sources, such as online inquiries, referrals, or trade shows. Leads are often the first step in the sales process, capturing the details of individuals or companies that have shown some level of curiosity about what a business has to offer.

Once a lead is generated, sales and marketing teams can engage with these individuals, nurturing them through targeted communication to convert them into paying customers. The focus on leads is crucial as it helps businesses manage potential sales opportunities effectively, allowing for follow-up actions to be taken.

The other options describe different concepts within Salesforce, which do not align with the definition of a lead. A contact who is already a customer refers to someone with an established relationship with the company, while a marketing campaign is an organized effort to promote products or services. Additionally, a type of sales report offers insights into sales performance and trends but is not related to the definition of a lead.